Burberry is expending their Burberry Sport line with a fragrant portfolio presented with attractive photos. Inter parfums and Burberry are launching Burberry Sport for Women and Burberry Sport for Men in February 2010. The perfumes accompany the existing sports range of this brand line which includes clothes, glasses, bags, accessories and watches so far.
Sports theme is supported by rubber materials used for package, graphic logo, energetic advertising campaign, as well as juicy compositions. A red rubber glove accompanies each perfume flacon and can be found in outer carton.
As for composition, designers’ wish was to create fragrances in which you can feel movement, dynamics, energy, and feeling of liveliness.