Our flat iron heats up to maximum temperature in just 20 seconds, while maintaining its heat throughout the entire styling process no matter how thick or coarse your hair is thanks to our unique micro-chip responsible for reliable and stable prolonged straightening. Styling is easier, quicker, more efficient, and healthier for your hair. Because this styler maintains a consistent, stable temperature throughout the plate thanks to our nano silver coating, even as it passes through the thickest of hair, it eliminates the need to pass the iron over each section multiple times, meaning hair is exposed to heat for less time eliminating unnecessary damage and breakage, leading to healthier, shiner, and more beautiful hair.