This shampoo is an exclusive water-based formula that is designed specifically to leave your hair ultra clean. Its thick, rich lather gently lifts away daily buildup such as residue, dirt, oil and perspiration. It leaves your hair looking healthy and shiny. This shampoo is alcohol free, so it cleans your hair without causing dryness. Plus, it rinses away easily, leaving you with healthy hair that is clean and full of body and shine. For all hair types.