In 1923, a young Swiss watchmaker in Lausanne began forging a reputation in the very creative and manufacturing heart of the watchmaking world.

During the 90 years of its storied history, Lucien Piccard earned solid respect and a reputation for classic quality and style. Many celebrities and figures of the day chose Lucien Piccard including famed actress Ava Gardner who gifted the love of her life, Frank Sinatra, a 14k gold watch.

The legacy of Lucien Piccard timepieces continues to be fashionable fit for anyone. It marries tradition with modern watch technology. Materials such as 14 and 18 karat gold, stainless steel, diamonds and other precious stones are incorporated into many of the collections, making them stylish, quality timepieces.