Our gold standard of beautiful color and shine that defies fade-out for up to 8 weeks. Luminous color shines from every strand. Care Supreme Conditioner, with Shine Serum, Vitamin E, and UV filter locks in first day color vibrancy and provides soft, luxuriously silky hair. The inspiration for the new collection of shades from Superior Preference: Paris Couture. Inspired by the “City of Light” itself. Get chic, elegant, and sophisticated color.