[This review was collected as part of a promotion.] I haven't been that excited since I was a kid! It was easy to use and ready quick. It took half the time to straighten my hair with this straightener as it did with my old one so I was able to spend more time focusing on other things. I loved that it has the heat settings as I find my hair needs a higher setting (which I think is what cut the time down in half). My hair has a shine and a softness that I was not able to to achieve with other straighteners. When using others my hair looked dry and brittle and would frizz rapidly, but with this product it stayed straight for days if I chose not to wash it. If I decided to curl it after straightening it also seemed to hold the curl better. Would definitely recommend this to everyone ! The color is phenomenal and very stylish as well ! Highly exceeded my expectations by far!

[This review was collected as part of a promotion.] I love this Hot Tools Pro Signature Lavender Collection 1” Digital Flat Iron! It works great and leaves my fair feeling and looking great! I typically use it to straighten my hair but have also used it to give myself a little curl too. It’s very easy to use and I don’t have to go over the same part multiple times to get the frizz out. It makes my hair so shiny. It heats up really quickly. I absolutely love it!

[This review was collected as part of a promotion.] I do both straight and waves curls! It used to take me close to 1 1/2 hours to curl or straighten my thick hair, & even then it wasn't silky smooth! This flat iron cut my time in half if not more and leaves my hair silky smooth! LOVE this flat iron!!!!

[This review was collected as part of a promotion.] I love Head & Shoulders shampoos, but this Avocado Oil 2 in 1 is perfect for my dry scalp. It helps to combat my dandruff and maintain a healthy scalp.

[This review was collected as part of a promotion.] my last straightener was a chi...so i was a littler nervous to try this one. I was definingly not disappointed. The color is delightful and it works soo well. literally takes me half the time to get my hair where i want it to be!. Well done!

[This review was collected as part of a promotion.] This is such an amazing hair straightener! Not only does my hair look great after using it but it still looks healthy! I can also use this to make waves and curled in my hair. It’s super easy to use and made with great quality!