Unlike traditional hair color, garnier olia oil powered permanent hair color uses an exclusive 60 percent oil blend, with natural flower oils to deliver brilliant color with a big difference. The unique oil-based formula propels colorants deep into the hair without ammonia, for brilliant color and visibly improved hair color after color. The color is pure, vivid and long-lasting and the rich, velvety formula has a delicate floral fragrance. Color after color, hair is visibly improved to be healthy-looking and shinier.