Announcing the re-introduction of the I SKI collection of sunglasses. I SKI was originally developed in the early 1970’s in response to the need for moderately priced, yet specialized all weather skiing sunglasses. With the growing popularity of retro styles among the youth, as well as the importance of heritage brands with the original generation meant that the timing was right. Archives were searched and old factories were contacted. The dusting off of old sunglass molds soon commenced so that I SKI could be re-launched as it should be…classic vintage styles from an iconic brand. You can go back to the future with these original 70’s and 80’s styles.