I never knew a kitchen appliance could be this cute and work so well at the same time. Perfect rice every time, I love it!

Love Zojirushi products! I have the same basic rice cooker that I bought around 2000 and it still works, but I needed another one for my vacation home. Wouldn't buy any other brand.

I bought this after years of wanting one. It is as good as promised. The rice is perfectly cooked, easy to clean, plays a little jaunty tune when you start and it’s done. I’ve used the white rice and porridge settings. I like how many types of measurements there are on the sides and different cooking settings. I also really like how well the keep warm feature works. The rice from the night before is still hot for breakfast without being dry and crusty. It’s still as fresh and fluffy as it was when it was done. I’ve even left rice for days after forgetting I cooked it and found it fresh smelling and didn’t seem old. The only thing I could wish for would be a countdown timer like my old rice cooker had so I could anticipate when the rice will be done.

I'm terrible at making brown rice on the stovetop but this rice cooker is so easy to use! I especially like the "keep warm" option so that I don't need to reheat leftovers. Even leftover rice feels or tastes like it was just made!

This product was a replacement for an old one, using more than a 15 years, now the cooking seems better, especially for the soft rice, I like it; one more thing, the Target has the lowest pricing in the USA.

If you eat a lot of rice and want it cooked perfectly, this is the way to go. Just make sure to keep it clean and follow the instructions and it will not fail.