Clinically Proven mildness. Keeps skin silky soft, fresh comfortable. Johnson’s Baby Powder keeps baby’s skin feeling soft and smooth. Your skin and your baby’s skin are susceptible to irritating friction. Friction is caused by clothes rubbing against skin and folds of skin rubbing against each other. Johnson’s Baby Powder is made of millions of tiny slippery plates that glide over each other eliminating friction. Skin is left feeling cool and comfortable. Johnson’s Baby Powder is unsurpassed in softness and is hypoallergenic, dermatologist and allergy tested. And only Johnson’s has that special clean, fresh scent.