It has a great design and look and it works great! Power is perfect and the attachments work perfectly.

Not only is the most beautiful hair dryer I've ever owned but it's also everything it claims to be. My hair dries quicker and there is significantly less frizz due to the ionic technology. I love that the titanium ceramic helps protect my hair from heat damage. There are 3 heat settings including a cool setting which is nice because you don't have to hold down the cool shot button if you want to use it on cool for any length of time beyond a quick blast. This comes with 3 attachments that direct the air flow to help you style with ease. It has a nice, long, and substantial cord which is great because it doesn't catch on things like cabinet door knobs and it doesn't seem to tangle. This hairdryer is not too heavy but, heavy enough to feel that it's a good quality and that it will last for a long time. I love this dryer!

I have longer hair that’s prone to frizz. I’ve heard some hair dryers are better at taming frizz than others but all this talk of ions just went over my head and I would often just buy the cheapest hair dryer I could find. I can safely say this is totally wrong. This hair dryer is fantastic, it dries my air quickly, evenly and best of all without the frizz. My supercritical mother even commented on how nice my hair looked after using it, so I consider that a high endorsement. Other helpful information: It’s a sleek brushed gold color with rose gold accents and comes with one diffuser and 2 concentrators, very stylish. This has 3 different heat settings, cold, warm and hot and high and low settings. The author of this review received a free sample of this product.

I was in the market to replace my 1990's hair dryer so that I could have more heat settings and a diffuser to use for my curls (I had been just using a Hot Sock diffuser on my blow dryer). My Target store had many options, but I loved that this dryer came with that as well as attachments for drying hair straight (which my kids can use). Plus it has 3 heat settings (in addition to a cold burst button) and 2 speed settings. I use the low speed and medium heat and its very similar to the low setting on my old dryer. The low heat setting is amazing if you want a bit of heat without overheating your hair. This is great if you dry your hair daily. I only blow dry about 3 times/week. I was really happy with how it worked and how my hair turned out. Plus is a beautiful color & style.

This blow dryer is a saving grace! I have very thick, coarse, curly hair and after using it once it has changed blow drying for me. It feels like I have left the salon from getting a blow out... definitely recommend this blow dryer and very affordable!

Not only is this blow dryer sleek and pretty, It is quiet, fast, and efficient. It made half of the noise as my old dryer and cut my dry time in half. Most importantly, my hair turned out sleak and soft with no frizz. [This review was collected as part of a promotion.]