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Tanga Integrates with ChannelAdvisor to Create a Personalized E-commerce Experience for Deal-seeking Shoppers

Tanga Integrates with ChannelAdvisor to Create a Personalized E-commerce Experience for Deal-seeking Shoppers

Chandler, AZ—August 29, 2016—Tanga (www.tanga.com), the marketplace for deal-seekers, today announced that it has completed its integration with the ChannelAdvisor platform as part of the company’s Access ChannelAdvisor program. Many retailers use the ChannelAdvisor platform to list, manage and track their merchandise sales across hundreds of online channels like Amazon, eBay and Walmart.

Tanga’s integration with ChannelAdvisor provides a new outlet for marketplace sellers, allowing them to broaden their reach by easily exposing their catalog to Tanga’s deal-hunting customers.

Tanga’s business model stands apart as it caters to a different customer than other marketplaces. Unlike marketplaces that rely on considered purchases of its customers, Tanga tempts deal-savvy shoppers with best-of-web pricing on branded merchandise.

Tanga’s secret sauce is personalization. Many marketplaces strive to create a personalized shopping experience by analyzing shopper patterns and product data to make recommendations. Tanga takes a different approach, adding human insights to deep product knowledge and customer behavioral analysis, creating an individual shopping experience.

“Access ChannelAdvisor allows all manner of e-commerce channels to integrate with the ChannelAdvisor platform, so retailers can access more channels of demand like Tanga,” said Mark Vandegrift, ChannelAdvisor vice president of product management for Marketplaces. “Tanga is a go-to marketplace for deal seekers, and it provides a great opportunity for retailers to showcase their products to Tanga’s loyal customer base. We are excited to provide a seamless retail-to-customer experience on Tanga so our customers can expand their online presence to reach Tanga’s deal-seekers.”

The addition of a marketplace to Tanga’s format of exclusively featured deals has opened up a wealth of opportunities for Tanga’s shoppers and vendors. For Tanga’s customers, the new marketplace products mean even better product matches. The company’s focus on personalization and the increased depth of its product catalog means a unique shopping experience, punctuated by the thrill of discovery at every click. For vendors and other partners on ChannelAdvisor, Tanga’s new marketplace format means that their best deals will have the undivided attention of deal-seekers nationwide. Tanga will continue featuring the best curated daily deals and flash sales on its front page.

“We couldn’t be more excited to offer our shoppers an expanded catalogue of deals that came with Tanga’s transformation into a marketplace,” said Jeremy Young, Tanga’s CEO. “Integration with ChannelAdvisor is an important step in realizing our vision of matching products to people. With the dramatically expanded product offering we will be able to even better deliver the experience of the high-value, ultra-human personalized shopping that today’s shoppers crave.”

About Tanga:
Tanga is an online marketplace for deal-seekers that specializes in matching products to people. The company makes shopping fun again by filtering out the noise and clutter and showing each customer products that perfectly suit their personal tastes and interests. With this philosophy, Tanga became a go-to destination for the customer who loves a great deal. Tanga’s founder and CEO Jeremy Young has built from scratch one the fastest-growing privately held companies in Arizona (#14 2015 ACE Awards) and the largest bootstrapped company in its market. The company has grown 241% in the past three years and has been named to the Inc 5000 list of fastest growing privately-held companies three years in a row (2014-2016). Tanga was honored by Phoenix Business Journal in 2014 and 2015 as one of Arizona’s 25 fastest growing private companies. In May this year, Jeremy Young was named the 2016 CEO of the Year by Phoenix Business Journal at the AZ Top Tech Exec Awards.

Press Contact:
Marianna Milkis-Edwards

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