Pretty disappointed in this product. It is just a normal shampoo marketed as a purple shampoo for brassy tones. It really did nothing for my blonde hair except wash it...

Does nothing for my brassy blonde hair. Wont buy again.

This shampoo was okay but out of the purple and blue shampoos I tried this wasn’t anything remarkable and left my hair extremely dry. There are better brands in my opinion.

This really dried out my hair, made it more tangled, and did not preserve color.

Did not eliminate brassiness. In fact, my platinum hair yellowed with use. As a regular shampoo and conditioner, it works well and smells good.

I did not like the scent. Smeels like AXE for men. It did not lift my blonde either. Got greasy fast. I IMMEDIATLEY gave it to someone else.

This stuff works fine as regular shampoo and conditioner, but it doesn't actually have a purple dye in it to prevent brassiness. It's light purple in color but definitely not the purple dye toner that I was looking for.

Smells great but very drying and doesn’t help with orange undertones or brassiness in a noticeable way. It mostly just seems so drying it’s hardly worth it. If you have more oily hair that doesn’t need much toning I think it would be perfect for you

If you are buying this on the pretense of it being a quality "purple shampoo" go ahead and pass. It might as well be a regular sulfate free shampoo, it's HARDLY tinted purple at all. nothing extraordinary about this product. wouldn't go out of my way to purchase again.

It’s an Ok product. It’s not the best for purple shampoo... conditioner makes your hair oily . Just ok. You get what you pay for here