As a few others have noted, this really dried my hair out, and I’m not seeing any difference in the tone. I’ll update this after using it over the course of several weeks, but, if you can, you might be better off paying a bit more for a higher-quality product.

This shampoo left my hair so dry.

This made my hair very dry.

Left build up in my hair. Great scent and brightened blonde

Smells weird and did not lighten my hair. Im going back to using John Frieda lightening shampoo.

Not what I was expecting very light for a purple shampoo not effective

This did not tone down my colored hair nearly as much as I’d hoped . I’m disappointed and will not buy again.

Not very violet, doesn't give any tone I desired. Works quite well as a normal shampoo, but misses the point of being blonde/silver shampoo.

Used and like like this brand but it didnt make amy difference

Price is too high. I just bought 2 at for $9.96. Product is good tho. Really like the smell.