Wasnot that impressed iam a stylist have bought much better products

I bought these specifically to tone my blonde hair but the purple pigment simply isn't strong enough to do any proper toning... Essentially it feels like a loreal shampoo/conditioner marketed under a new title/packaging. You'd be better off with John Freda.

Leaves my hair feeling okay, not too squeaky clean. However, if you are used to salon level toning shampoos you will be greatly disappointed. The shampoo comes out lavender (compared to deep violet blue of elite brands). Definitely decent for a cheap shampoo but I wouldn’t purchase for the purpose of toning yellow. Will not purchase again. Added a photo to compare this shampoo to a premiere brand.

I wasn’t expecting a nearly white shampoo and conditioner, I was looking for “purple” shampoo. I would recommend the conditioner though, makes my hair more soft.

Oh noooo I really wanted to try/like this butttt unfortunately I was only able to try a little on a long 1/2 strand of hair(didn't do anything). Now I'm not sure if it's because the product is not a true "purple" shampoo or if it's because it was open and lost its potency not to mention most of it was in the bottom "& side of shipping box" so I will update with its replacement

Smells great ! And leaves my hair soft and clean but as far as purple shampoo goes... this ain’t it. It helped me keep up with my hair and it probably helped keep my hair from completely turning golden blonde. But if you want it to actually keep your hair the same color and light then i would go another way.

I had yellow/brassy tones in my hair after getting it bleached. I wanted it to be slightly cooler. However, this does not work for brassy or yellow hair. It has a very light scent which I didn’t mind. It’s also a very light purple, like lilac. I realize that this is a cheap option for purple shampoo but stick to something that you know will work better.

If you want a purple shampoo its because you have A- Blonde hair or B- grey hair- it does not keep the color in or help with the color- at least not my experience - I have used darker Purple products that work better- like Clairol Shimmer Lights

I don’t like the way my hair feels after using this product. It just doesn’t feel very clean. Feels lanky and not exactly greasy, but just like it didn’t clean very well.

I used it a few times but didn't really notice a difference so I went back to my old purple shampoo.