I'd suggest to the manufacturer that they incorporate a way to divert more air flow to the back and less to the seat.

Easy to install, quality product. The cooling is better than nothing.

And it’s a BIG BUTT …. I’m talking about mine, of course. This thing does the trick to keep the backside cool. I use it in my convertible. I’ll turn the ac on the floor and then the fan sucks up the cold and blows it through the seat. However, I can’t say this seat is made for those of us who are glutally blessed. So if you’ve got hips for days like I do, which leave you with a wide load, just know you’re gonna get some tushy and thigh spillover. But at least it keeps the crotchal region from getting sweaty!! I just wish it came in luscious booty size as well