he’s no jack o lantern, he’s lewis. but, how did lewis get here? what is his backstory? target, we need his story. make a children’s book or a thick novel, either way i’ll read it. do yourself a favor and hop on the lew train this spooky season.

Lewis is the best thing to happen to America this Halloween season.

His name is ✨Lewissss✨💅

I simp for ✨Lewis! ✨💅

He’s hilarious. Equally - the way he fills my Halloween lovers heart up with joy makes his hearty price tag worth it. He’s kind of flimsy though and I’m anxious to see how he holds up to Michigans unpredictable weather

Surprisingly not a jack-o-lantern.

He's perfectly sassy. Easy to put together.

When I picked him up, Lewis was quite quiet. When I showed him his new home and new friend, he really started to glow… and wouldn’t stop talking.

i don’t see a jack o lantern. i see ✨lewis✨

this is the best thing target has ever created. my mom is legally blind and she came over, as i explained that it’s an 8 foot tall lewis she said that it looks like a jack o lantern to her. out of the depths of his soul lewis said “i am not a jack o lantern. my name is lewis”. my mom learned to never judge a book by its cover. thank you target for being inclusive to all, even lewises.